3 Years of RZLT: Guiding Web3 Clients to 1M+ Members
Growing an active community in Web3 can be a harrowing process filled with mismanaged funds and misguided tactics. That’s why you shouldn’t do it alone.
During the past three years, we’ve helped our clients collectively garner over 1,000,000 active members across diverse channels, showcasing our ability to amplify engagement for a wide range of clients.
As RZLT celebrates its third anniversary, our latest audit of RZLT’s marketing initiatives showcases our collaborations with eesee, Cometh Battle, and ICP.Hub Balkan communities as prime examples of our impactful partnerships.
This is no small feat, and as usual, we are eager to share our tactics with you so that you, too, can scale your business in this rollercoaster space.
Growing the eesee Community
Standing as one of the most exciting new projects to emerge in the Web3 space, eesee is a pivotal player in the decentralized ecosystem, aiming to democratize the acquisition and sale of NFTs using their world-class NFTFi and SocialFi platforms.
Image: eesee.io platform
Trusted to build their community alongside them, RZLT has captured the attention of investors and users alike and set new benchmarks in the industry.
The strategy extended beyond typical metrics, diving deep into creating a culture that embodies the eesee ethos. This holistic approach ensured that each member felt integral to the platform’s journey, fostering a deeply loyal user base.
Achievements in Numbers
RZLT’s journey in the eesee ecosystem is marked by remarkable achievements, with a robust online presence, evidenced by 108,000 members on Discord and 330,000 on X, with over 100,000 new followers in Q1 alone.
The company’s financial strides are equally impressive, having raised $2 million in their seed round. This financial backing underscores the market’s confidence in eesee’s and RZLT’s vision and potential.
The enthusiasm around RZLT is further highlighted by the substantial number of users eager to engage with its offerings, 100,000 whitelisted and 400,000 active testnet participants.
These figures are a testament to RZLT’s appeal and the anticipation it generated.
Its success in product listing campaigns is also noteworthy, having won on Smoothie and secured the 2nd spot on Product Hunt.
Marketing Campaigns and Community Engagement Tactics
These fun and interactive activities were immersive ways for users to connect with its platform. The consistent production of valuable educational content resonated with the targeted audience. As they continued to understand the goal of eesee, the more they wanted to connect with not just the project but the people behind it.
In line with these engagement strategies, the art of crafting compelling narratives on social media channels played a significant role. The primary objective of using social media was to engage “NFT Whales & Communities” within specific groups, turning them into prospective clients and collaborators.
By launching targeted discussion threads on platforms frequented by these groups, eesee fostered a sense of belonging and curiosity, which led to an increase in partnerships and customers on the eesee platform. Further to this approach, a specialized technique was employed to identify NFT Whales.
Image: X posts with great organic reach
Blockchain explorers were utilized to pinpoint the X accounts associated with their wallet addresses. This precision targeting facilitated direct conversations with individuals who had the influence and interest to drive the platform’s growth and adoption.
Their exceptional partnerships and Advisors significantly enhanced the successful launch of eesee’s Testnet. These collaborations offered valuable insights, aiding eesee in effectively navigating the market and delivering a product that has become highly coveted.
Growing the Cometh Battle Community
RZLT’s partnership with Cometh Battle has significantly influenced Cometh’s growth trajectory. Cometh Battle is a space-themed, free trading card game that uses DeFi tech and NFTs to offer a unique play-and-earn experience.
The partnership highlights RZLT’s skills and capabilities in the world of blockchain gaming, contributing to the broader adoption and success of Cometh Battle within the highly competitive and rapidly growing GameFi field.
Achievements in Numbers
A pivotal aspect of Cometh’s growth with RZLT’s aid was the substantial increase in community engagement in their primary platform for community interaction.
Over an 18-month period, the number of Discord members for the Cometh Battle game increased from 3,795 to more than 10,186. Additionally, within less than a year, impressions on X surpassed 1,100,000.
RZLT’s community engagement initiatives with significant reward pools and the implementation of a waitlist campaign were instrumental in driving community engagement, with over 1,000,000 games played as the public launch approached.
Marketing Campaigns and Community Engagement Tactics
Cometh Battle’s partnership and events allowed it to grow as a game and industry leader. When these partnerships and events were announced, they emerged as top-performing topics on LinkedIn. The studio prioritizes community feedback, impacting its development trajectory as thousands of inputs are focused on refining the game’s evolution.
Additionally, high-reward tournaments and influencer collaborations, particularly the “Missions” tournaments and giveaways, were pivotal in attracting new members. On social media platforms like Reddit and X, a dynamic content strategy involving memes, short videos, and direct engagement was instrumental in growing subreddit followers and enhancing X engagement, thereby effectively reaching potential players and nurturing the community.
Growing the ICP.Hub Balkan Community
ICP.Hub Balkan stands as a beacon for Web3 innovation and community building within the Balkan region. Dedicated exclusively to nurturing a vibrant and collaborative environment, it connects individuals from the Balkans who are passionate about the Internet Computer Protocol (ICP) and its potential to revolutionize the digital landscape.
By focusing on the unique needs and interests of the Balkan audience, ICP.Hub Balkan aims to empower local developers, enthusiasts, and stakeholders to explore, innovate, and contribute to the ICP ecosystem.
Significant strides have been made under targeted efforts to enhance community engagement and expand the network of Web3 advocates across the Balkans.
Achievements in Numbers
With a strategic focus on the Balkan region, ICP.Hub Balkan has achieved notable growth in its community and social media presence. It boasts 1,000 followers on X, reflecting active discussions and engagement specifically from the Balkan Web3 community.
On social media, the ICP.Hub Balkan has garnered over 400,000 impressions across multiple platforms, demonstrating significant interest in both the project itself and the broader Web3 and blockchain sectors within the Balkan region.
The Discord server is a hub for a hundred active members, offering a dynamic space for real-time interaction and collaboration on ICP-related projects and topics.
Since its inception in September of 2023, ICP.Hub Balkan, with the instrumental support of RZLT, has forged partnerships with over 30 projects, playing a pivotal role in facilitating the raising of funds through ICP grants.
Image: ubik x ICP.Hub event
Additionally, with RZLT’s assistance, the hub has successfully organized 8 events and workshops across the CEE region.
Image: ICP.Hub Balkan at BlockUp
Marketing Campaigns and Community Engagement Tactics
ICP.Hub Balkan‘s marketing and engagement strategies are meticulously designed to resonate with the Balkan audience. Leveraging partnerships and collaborations, particularly through LinkedIn and X, has been pivotal in reaching out to the local Web3 community.
The creation of educational content tailored to the interests and needs of the Balkans has attracted a deeply engaged audience eager to learn and participate. Events and interactive sessions have been met with enthusiastic participation, reflecting the community’s desire for active involvement and contribution to the Web3 space.
Our active participation in events like Block Up, where we held insightful sessions and hands-on workshops on ICP development, and our involvement in panel discussions, have illuminated the path to understanding Web3 through the lens of ICP.
The ICP.Hub Balkan Winter Ideathon and TeenHack Ruse 2023 have been pivotal in showcasing the talent and innovation within the Balkans, with participants presenting groundbreaking ideas leveraging ICP technology.
These initiatives have been instrumental in demystifying complex topics and fostering a keen interest in blockchain technology among participants.
Interactive community initiatives, including games and activities on Discord, have significantly improved member retention and engagement, showcasing a comprehensive approach to building a strong, interconnected Web3 community in the Balkans.
RZLT Marketing Tactics
Our blend of modern marketing tactics and traditional strategies allowed us to leverage social media, content marketing, and community-centric approaches tailored specifically for web3 audiences to create a robust and engaged user base for our partners.
This is the underrated first step in building a vibrant, lasting community. Having a total grasp on who you are selling your product or service to is essential in every industry, especially in one as young and dynamic as web3. Not knowing the audience is a mistake many startups make; they usually don’t succeed because of it.
- Multi-Channel Approach
As most marketers know, relying on only one channel and expecting good results is impossible. Our strategy across all projects encompassed a variety of platforms, ensuring we reached our audience wherever they were. Unquestioningly, picking channels without making sure your audience resides there is a recipe for wasted funds and lost time. We first access the project and ensure the channels we choose are the right ones.
- Identify and Connect with Relevant Communities
Growing in the web3 space involves interacting and connecting with relevant communities. An Island cannot survive in Web3 as most growth stems from partnerships with KOLs or similar products and collaboration in all spheres.
To do this well, you must first research and understand the unique interests and needs of various groups engaged in web3 technologies. By actively participating in forums and social media platforms and attending industry events, you can foster meaningful connections, exchange ideas, and stay abreast of emerging trends, leading to mutually beneficial collaborations and growth.
An example would be eesee’s many partnerships with big names such as Deadalus and Borgo Labs. With RZLT’s assistance, these collaborations, among many others, have significantly contributed to eesee’s evolution and bolstered its credibility within the industry.
- Crafting Campaigns That Resonate and Adapt to Community Needs
To create resonating campaigns, we deeply understood our audience’s preferences, behaviors, and motivations. This involved analyzing user feedback, monitoring engagement patterns, and staying updated with the latest web3 trends. By aligning our messaging with the audience’s values and interests, we crafted campaigns that caught their attention and spurred meaningful interactions and loyalty.
- Data-Driven Decision Making
The most tedious part of marketing is often the most rewarding; at least, that’s what we at RZLT believe. Our approach to decision-making was anchored in robust data analysis. We leveraged tools to track user engagement, conversion rates, and market trends, enabling us to make informed decisions.
This data-driven strategy ensured that every campaign was optimized for maximum impact, whether it was adjusting our messaging, refining target demographics, or innovating new engagement techniques.
- Staying Ahead with Future Trends
The future of web3 marketing is set to be shaped by emerging technologies and evolving user expectations. We anticipate a surge in the integration of AI and machine learning for personalized marketing, an increased focus on ethical and transparent practices, and the exploration of virtual and augmented realities as marketing platforms. RZLT is preparing to lead this evolution by investing in cutting-edge technologies and fostering a culture of continuous learning and adaptation.
- Commitment to Experimentation
As every new campaign brought new insights through the several experimental strategies implemented, we saw value in steering away from the generic inorganic methods and digging deep into the minds of our target audiences. Making sure they were having fun as much as we wanted them to. Granted, not every experiment turned out as planned however, the data we discovered was invaluable.
- Adapting to Community Needs through Feedback
Being responsive to market conditions and community sentiment is vital for timely adjustments to strategies.
A key aspect of our approach is the ability to adapt to the evolving needs and expectations of our community members. The constant feedback in the Cometh communities, for instance, allowed us to quickly notice the areas that needed a boost, particularly in the “Missions.” More and more users embraced the healthy competition and the rewards. This led Cometh to take this feedback and build even more exciting tournaments that attracted more members.
- Strategic Partnerships with Notable Projects and KOLs
eesee serves as a prime example of successful industry collaboration and strategic foresight. Their ability to secure partnerships with key players and secure investment from top-tier backers exemplifies the high level of confidence and support they command.
While RZLT only played a supporting role in eesee’s KOL strategy, this showcases the kind of innovative marketing solutions we are equipped to support and offer to our partners, helping them to achieve similar success and visibility in their endeavors.
- Quality and Quantity
Equal parts quality and equal parts quantity are essential to staying relevant in this industry. Ensuring consistent engagement whilst providing value to your audience guarantees a spot in their minds. High-quality content fosters trust and credibility, while a sufficient quantity keeps the community active and engaged. Together, they cater to diverse interests, encourage participation, and build a sense of community.
Challenges and Lessons Learned
As we celebrate the third anniversary of RZLT, our journey has been one of significant growth, punctuated by challenges that have taught us invaluable lessons.
Despite the overall growth, challenges such as decreased organic reach on all platforms were imminent. As marketing efforts slowed down, so did the increase in following. For example, Cometh faced challenges, particularly during its public launch.
The game’s limitations, such as the lack of an open card library and pay-to-win features, negatively impacted player retention.
Discovering the Full Potential of Your Project with RZLT
RZLT’s part in growing the eesee, Cometh Battle, and ICP.Hub Balkan communities is riddled with constant interactions, iterations, and adjustments. Still, most importantly, understanding your business’s unique needs and Web3 demographics, employing a multi-channel approach, and crafting relatable campaigns that resonate with your audience are the only ways to build active, engaged communities.
Are you ready to elevate your Web3 project? Join forces with RZLT, where our proven expertise in community building and marketing innovation paves the way for your success. Reach out today and unlock the full potential of your project!