4 Tested Ways to Build Trust and Credibility in Web3
In our previous blog post, we shared a controversial thought—Web3 space is still small compared to other industries. And every market wants to scale. If we want wider adoption, establishing trust shouldn’t be an advantage for some, but a necessity for all.
Web3 is a decentralized, community-driven space, and this freedom brings along some challenges—one of the biggest being misinformation. To cut through the noise (we’re being polite here), brands must build credibility from the get-go.
So, how do you build trust in a space that’s always evolving? Let’s see.
Make Content Engaging and Readable
Starting strong with the more obvious and “superficial” point. Your content can be an expert, information-packed bible, but if it isn’t formatted well or if it’s highly technical—your audience won’t understand it. And if people don’t understand something, they just won’t trust it.
Here’s what you can do:
- Make formatting do the work for you. Readers skim before diving in. Use clear and engaging formatting to invite readers to stick around. Do an executive summary. Break up heavy content with subheadings, bullet points, quotes, and tips to keep it lively.
- Use visual aids, like infographics, diagrams, and charts, to explain technical processes or visualize data. Make important parts of the text bold or italic, to distinguish between concepts and highlight important ideas.
- Since our next point will be about research, make sure you’re introducing new ideas as painlessly as possible. Give readers a solid foundation on any topic with clear context, relevant data, and industry reports. More on that in the following lines.
Back Your Content with Solid Research
Web 3 is already (almost) all about hype. When writing your content, you want to avoid clickbait-y formats and concentrate on the essence.
Everyone loves to see data. Don’t start writing your content without in-depth research. Avoid making unjustified claims, but back them up with evidence. Readers will trust you if they see you’ve done your homework.
After you have decided on your audience and analyzed what your competitors offer, it’s time to write. So, how to do proper research for your piece to pop?
- Again, starting from the basics. Do keyword research and find out what users (which users? Find out that, too) want and need, and give it to them. This will help you get the outline easier during composition.
- Ideate content and brainstorm the message, structure, and intent. Research the burning topics, industry reports, and social media trends.
Don’t worry if you still don’t have a piece in front of you. Gather as much info as possible, synthesize it, and form a draft of your original take.
- Link your insights with other experts in the field. Cite your resources, reference research papers, industry reports, and well-respected blogs and accounts. Avoid anything that appears shallow or clickbait-y.
- Use the previous H2 formatting advice and start writing!
Consider these formats:
- Case studies—talk from experience
- Step-by-step tutorials
- Educational videos
- Guest blogging on reputable websites
Show Expertise with Content That Proves Value
What better way to show your expertise than leading the narrative? If you want to set new standards and be recognized, think about working on thought leadership content. Create content that not only shows you have mastered your craft, but positions you as an authority.
- As with all writing, this type cannot go without research. There must be a gap in your field that are unrepresented, or just not talked about. Check other thought leaders on X, forums, Discord communities, or company blogs.
- Define who is going to represent your business and who is the most revolutionary and disruptive in their opinions. Is it a CEO? CMO? Or maybe someone from your guerilla sector? Team up with the greatest minds around you and let them do the talking.
- Identify the main issues in your industry and don’t just offer an opinion by addressing them, but add a solution and food for thought. Actionable advice that readers can implement in a heartbeat will leave a sweet taste, and they will want more.
Not only does this position you as a relevant player, but can attract potential clients, generate mentions and shares, or bring even more brilliant minds into the discussion.
- After some time, expect a loyal following! These people are here to learn and thrive, so make sure you keep being consistent and engaged. Thought leadership means driving change, so be the force behind growth.
Consider these tactics:
- Reviewing news from the space in the form of a thread or LinkedIn post.
- Share real-life examples. Mention the situation where you got stuck and unstuck.
- Do in-depth industry research and decipher it for the masses. The readers will thank you.
- Offer readers downloadable resources to achieve a long-lasting impression.
Inspire Interaction and Build a Strong Community
Trust is only growing when it’s a two-way street. Don’t act like a propagandist, but a collaborator. Listen to the beat of the readers and make them feel heard. Encourage them to comment, ask questions, and participate in your community spaces.
But also put into place a crisis management strategy. Be prepared to deal properly with social media crises, with the goal of building trust and protecting your brand from being too hurt.
Final Thoughts
Building trust generally takes consistent effort, high-quality research, and continuous engagement with your community. When you provide real value, actionable insights, and encourage participation, your audience will recognize you as a reliable voice in the Web3 space.
At RZLT, we aim to answer your questions and give you the tools you need to succeed in Web3. Keep an eye on our blog and subscribe to our newsletter to stay updated with strategies that work. Let’s build trust and grow together!