7 Dope Content Formats in Web3 Marketing and Their Purposes

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Now, let’s talk about how to make your Web3 content resonate with your audience and why using it the right way is a game-changer for your project. 

Let’s break it down.

We all know learning about Web3 can be a horrifying task for someone fresh in the space. 

Now, imagine you are developing a game. Your new users do not only have to understand how Web3 works and what it is about but also why they should dive into an Ethereum-based decentralized game that uses zk-SNARKs and explores infinite universes. 

Seems overwhelming, but also sounds exciting. 

It’s not easy to market new technologies, no matter how revolutionary or fun they are. That’s why you need to have a clear idea and methods on how to represent your project in a digestible manner, so you can widen your scope of users.

So let’s immediately jump into the whys and hows.

Essential Web3 Content Types

Your favorite project isn’t popping up articles and X posts just like that. Every content type serves a certain purpose, sometimes even multiple at the same time. So what should good content include?

• Your content must educate users and give knowledge related to the industry and your project.
• It must inspire the audience to act by showing success stories or aspirational content that aligns with their values. That will make them sign up, use your product/service, or simply invest or make other purchases.
• It should instill fun. Engage the audience with occasional light-hearted content relevant to the brand or industry. 

Let’s see the most often used content formats in Web3 marketing.

Blogs & Articles

Here you should simplify complex topics in depth. Start from the beginning:

• Explain the underlying structure your project is on.
• Explain the main traits of your project, what separates them, and why focus on it.
• Explain the nitty-gritty for the devs and the ones deep in the space.
• Don’t just explain, but engage. Make it fun to read. Make it “bookmarkable”.

This list makes clear that you need to aim at multiple personas in your content. 

💡Pro Tip: Divide your content into expertise lvls, so no one is left behind. Then, if someone less informed lands on your content page, they will know they are accommodated.

Your long-form content needs to differentiate you from your competitors and show that “you know what you are talking about”. Focus on providing real value, and clear advantages, describe the scopes, and offer real examples and solutions.

Case Studies

We all know the crypto space is still new. We may overlook that not many people around us are met with it. That’s why we’re representing case studies. 

It is not only a part of a content marketing strategy or showcasing what you as an agency know. Keep in mind that it could be for some newbie doubting crypto and needs conversion. After reading your piece, he should be transformed into a crypto enthusiast and a potential user. 

• Make sure people get what your project does and why it exists. Focus on value. Show off your strategies and tactics that have been proven effective. 
• If you can, go into the real-world applications and examples, and show how it works. 
• Include client testimonials through storytelling to captivate the readers. 

When in doubt, people want to see something that worked. Not only stories about what it could do. So make sure to showcase in detail what you know and how you have implemented it.

Podcasts

The crypto (and to be honest, every) community values the opinion of the experts in the space. Crypto, in its essence, is deeply technical, and people want expert knowledge to feed their curiosity. 

Agencies could choose podcasts and expert interviews as key content marketing tools in Web3 because they build authority, trust, and engagement. In-depth discussions, expert panels, or even one-on-one interviews can excite the community for expert knowledge and insights. 

And it’s not only about the expertise. Most podcasts are made in a more relaxed, “unofficial” setting, and that offers the human touch and makes it easier to fight off the steep learning curve.

Newsletters

Newsletters have survived the test of time. Even in an age where almost all of our communication is done via instant messaging, people still like to receive emails.

Many people who use email daily like to keep it at least somewhat organized. It’s a place where people usually get their important information, like subscription confirmations, receipts, or private conversations. That’s why they need something of value sent to their inboxes.

It’s a powerful content marketing tool where projects can directly engage with their users and build trust and a loyal community along the way.

What could a good Web3 newsletter have? Depending on the nature of your project, it can:

• Inform about the latest price movements, if you have a native token. It could also mention some leading crypto trends so users could know how to act regarding their investment.
• Show the latest insider project information, such as news, important dates, partnerships, collaborations, roadmaps, and upcoming changes & updates.
• Offer some educational content, that could be reworked pieces from your other channels.

Newsletter metrics can be a tool to analyze your efforts and help you plan content marketing. Some key metrics that could be tracked are:

• Open rate
• Bounce rate
• Click-through rate
• Conversion rate
• Unsubscribe rate

Webinars & Live Streams

Time flies in Web3, so users need to be on pace with the latest trends and technologies. Webinars and live streams can be used to engage with the audience in real time.

Why take your time to livestream or create a webinar?

• They can be used to demonstrate features and engage with your audience on one more channel. Use them to announce updates, new features, or partnerships for additional community buzz.
• AMA format can also be added to this category and can be used to break down complex topics and answer burning questions, confusion, or doubts about your project.
• What is a webinar without valuable, insider information? Hosting webinars positions you as a thought leader which can set you apart from competitors.

All of these are successfully adding a human touch to your communication with the public. Also, if you are answering (sometimes controversial or even hateful) comments without fear in real time, it adds another layer of credibility and trust to your audience.  

💡Pro Tip: Promote your webinars across all your channels, well in advance. Collecting questions for AMA sessions can drive engagement, as well as ensure a higher number of participants.

Infographics & Visual Content

Visual content like infographics or any simplified, visual representation of complex topics is always a good idea. You can enrich your posts with visual elements, or use them on their own to make key information more digestible and shareable.

Visuals capture attention quickly in fast-scrolling environments, so it’s important to use them effectively. Let’s see what you can do:

• You can convey how your project works. Map out the main traits, user journeys, underlying structures, and dynamics of your project.
• Showcase statistics, achievements, or milestones to quickly convey your project’s growth and impact.
• Visual guides in the form of step-by-step tutorials can help users navigate your platform and understand Web 3 concepts. You will maybe spend extra time to have them created, but your new users will be thankful for your efforts.

💡Pro Tip: Humans value pretty things. When the technology is advanced enough, users stop paying attention to functionality and start valuing aesthetics. Make sure your visuals are always well thought out, and aligned with your brand identity. For professional results, keep your visuals standardized and consistent.

Videos & Tutorials

Creating, editing, and distributing videos is not an easy task, but the results are always worth the effort. Not everyone learns the same way, and for some, reading can be tiring. 

This format is a powerful medium to engage your audience offering both visual and auditory stimulation that can be helpful to some users. They are perfect for showing your project in action and providing a sneak peek into how everything works. 

What kind of videos could you make?

• Explainer videos can introduce your project, explain its benefits, and show how it stands out in Web3 space.
• Tutorial videos could offer step-by-step guides on how to use your platform, complete certain tasks, or get started with Web3 if they are newcomers.
• Behind-the-scenes content will share what you do in-house. Showcase your development process, team culture, or project milestones to build a personal connection with your audience. 

💡Pro Tip: Keep your videos concise and to the point. Attention spans are short, so deliver value quickly. Add captions to improve accessibility and engagement.

Conclusion

From blogs and case studies that educate, to podcasts and newsletters that build authority, every content type has a purpose in growing your project’s visibility and user base. Social media posts, when done right, can easily work for you by building close-knit communities and promoting active engagement.

Web3 has much to offer and is changing how we’ve been doing things for years. That means it opens up a world of new opportunities, where one can experiment with formats, tactics, and tricks to achieve optimal results. Your content strategy needs to always evolve. Never stop testing, iterating, and refining your approach to stay ahead of the curve! 

For more insights on Web3 marketing trends, follow our blog and stay tuned for upcoming posts. Or, if you’re ready to take your content game to the next level, feel free to reach out to us at RZLT for expert guidance on scaling your Web3 presence.