CLIENT: 24SATA / JOOMBOOS DIVISION
YEAR: 2022
JoomBoos is a Gen-Z media agency based in the CEE region. They are working with renowned influencers and Social Media personalities throughout the balkans. They approached us to conceptualize and execute an NFT based activation for the fans of the TV Show. Giving the fans additional value for the experience and enabling them to connect with like minded fans from all over the worlds in the exclusive Outsiders NFT Club.
SERVICES
Product Ideation Product Strategy Development Content
Community Management Creative Direction
CAMPAIGN SUMMARY
Our goal for this project was to create an exclusive community revolving around the TV Show and educate new individuals about the web3 space.
With this goal in mind, we have partnered with NEAR Protocol and created one of a kind NFT Experience where users were able to mint the Outsiders NFT for free directly through non-custodial wallets.
Each user who created their non-custodial wallet got automatically randomized Outsiders NFT which then gave them the access to the world of Outsiders.
Creative Approach
We have advised and consulted the client on the creative direction. Helping them blend the web3 design elements with their own brand style. Throughout this process we have helped them create and conceptualize Membership based NFT designs which blend them together to form a compelling story interesting to the end-user.
One of our main goals was to craft exceptional content targeted towards Gen-Z Audience to understand what Web3 is all about and how blockchain works.
VIEW THE NFTs HERE:
https://paras.id/collection/theoutsiders.near
RESULTS
Project is considered as one of the biggest NFT activations within the CEE Region and the biggest activation within Croatia.
+1130 NFT’s were minted.
+953 Unique Owners of the NFT’s.
+500,000 Average Views per Episode.
+341.000 Website Reach
AWARDS
Visit: https://theoutsiders-nft.hr/ for more information.