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Web3 Goes Hollywood: Brands And Media Embrace Blockchain Technology

web3 in media/tv industry

How can TV / Media utilize web3?

  • Metaverse (Virtual Worlds) Entertainment
  • Token Gated Experiences
  • Wallet ID as Social Identity
  • DAO Based Media Governance
  • Creator Driven Media Content & Much more.
Credits: Rug-Radio

What are the benefits for customers?

  • Creator’s owned and governed content, giving customers the ability to earn and own the content.
  • Token-Gated Experiences targeted towards specific users.
  • NFTs as add-on value on top of existing experiences
  • Direct engagement with the stakeholders
  • Loyalty programs for end-customers
  • On-Chain verified ownership of users
Credits: Netflix

What does it look like?

Overview of the practical use-case example.

Brand releasing a set of digital collectibles as an added value onto the existing product.

Through those digital collectibles, brand can enable a holders’ governance within the product itself such as:

  • Users who have digital collectibles can post ratings of the media online (TV-Shows, Movies)
  • They can vote and actively participate in the development, design, case selection or story-line for the upcoming seasons
Credits: Disney (Use-case not related to Disney)

How brands have done it?

  • NETFLIX x Love+Death+Robots NFT Activation
  • Calladita: A Miguel Faus Movie funded by the NFT Collection
  • JoomBoos creating a F20 NFT based activation for the fans of their new TV Show
  • Disney created cross-lore digital collectibles with partnerships from VeVe.
Credits: Calladita Movie

TV / Media + Web3 = New Experiences

What has RZLT been up to in the media and TV Space?

With the help of NEAR Balkans we have partnered with JoomBoos to create a Free-2-Own Activation for their Outsiders TV-Show.

Fans were given the ability to connect together on the topic of the TV-Show, share mutual interests and receive exclusive merchandise.

Credits: JoomBoos
Get the presentation.

To learn more about web3, check our articles.

Download our reports.

Watch our interviews.

Follow us on Twitter, LinkedIn & Instagram.

Contact us!

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