Web3 in Sports: Exclusive Fan Experiences, NFTs, and Fan Tokens
![Web3 in Sport](https://rzlt.io/wp-content/uploads/2023/01/header-1.png)
How can sport utilize Web3?
- Access to exclusive content
- Ticketing and POAPs
- Loyalty Programs
- Fan Tokens & DAO Engagement
- Trading Cards & Collectibles
![](https://rzlt.io/wp-content/uploads/2023/03/zgnWRZUSZsayQcLXzYGv4sPUWwDxT51fMuSW0-nrvJjtdwcDP55voNL48oTXYfNodMMLN0WEtCyd8jlxhPNhrqOd7L72zhhymAaY-s4u38YhJ5KZ6Wr35VHB6rufR_HCmtBHr_dmZWTkudrirv512Xx6b-UXGzEMF-38uuFcZUoLoGr3MhiFmysuae40yw.png)
What are the benefits for fans?
- Fan-based experiences unlocked with gamification aspects.
- Ability for fans to collect attendance points (POAPs) and unlock additional features / perks included within the brands vision.
- Fan-Tokens → Enabling governance vote for the fans.
- Virtual Experiences and Live-Streams. (Could be token-gated by targeting specific holder groups)
- Capital Raise via tokens – Ability for fans to directly govern some parts of the bands vision and progress.
![](https://rzlt.io/wp-content/uploads/2023/03/AdN5wbaR2_qjR15Naq5BIRSoXrx_-wGPtTtxY3otmcbMgkERFswC31I-SssPZ9krDYfJEcD5Jtxlig_rBnaQ-7UMr-MWBNwS4ZYIsx91uiNlcrxwYbTGvgmHIxWGhkB6OtJlrccHXn9lzJCBl95bOule8gneobsQXfGo6xF5_RO3HkeaRuJrtFa1-XE6Gg.png)
What does it look like with a practical use-case example?
A Sport brand creating a Proof-Of-Attendance activation.
- Enabling fans to receive digital collectibles each time they attend the games.
- After x amount of collectibles, fans are able to redeem them for digital fashion jerseys which can be redeemed for the corresponding physical items.
![](https://rzlt.io/wp-content/uploads/2023/03/Ptysc5vVhFiL_7YRSDoOgD8_jeB6yq3b3gsZH3bRgiXJ4woNC5XsAhJvgHLYZVjBOTUxAny6038lXBDB7nwukXJX5b7UVJrRwdFLrVp-uFnKtyyphrirvaWuZc5dByrJrua9q2IaK6zZnB5YuTABO3V0UB7wb8J9lN4si43F_tfaJqD1TX6gUgJEK8lRRQ.png)
How have others done it?
- Wagmi United – Buying Crawley FC and creating first-ever community-owned web3 FC.
- Australian Open creating worlds-first NFT art collection linked to live-match data.
- FC Barcelona crafting the “1 / 1 NFT Masterpiece” and auctioning it off at Sotheby’s.
- DapperLabs teams up with NBA to form a marketplace of moments – NBA Top Shot.
![](https://rzlt.io/wp-content/uploads/2023/03/tZwga4ErYrwst6kohIdqI2Ia5VW9HD9UAY9NmuzOg_mrXj4KoU_x4cG5V-z9QsSXxrcbuXlhpPWtAP4heP5ekVbLFcoersdjBG-uG-GWA_s2d17POuigi2Ve-Xv6E9WuvzOWlrZX3G3C1NnUA2wchhC9H1MdA2DJyWowLhRFHJijTakAu_uazOmmCjJ3AA.png)
(What has RZLT been up to in the Web3 Sport Space?)
RZLT & Sports
Silently working on the new and exciting activations within the sports industry.
Tackling the problems of customer journeys and retention when engaging non-native web3 audiences.
More to come soon.
![](https://rzlt.io/wp-content/uploads/2023/03/M_onFZ18WjIuDloWaQNtZJQ09EVK2BjKTnp35NMLLYfFGwxX3xaItqw2dXHKulPFFK2OzuEY8plWfZnL5TURrp6AFXWD_pu3ZVGCwZK9DAcmBcewHQTWUeWFehAjarx-z-OpbJWdkGI60uaMvyc884OdCtNZENF1w1xeKCEp2ZRT1lvtSRjTCObyGyDD-w.png)
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