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Web3 in Sports: Exclusive Fan Experiences, NFTs, and Fan Tokens

25 January 2023BlogUse Cases

How can sport utilize Web3? 

  • Access to exclusive content 
  • Ticketing and POAPs
  • Loyalty Programs 
  • Fan Tokens & DAO Engagement 
  • Trading Cards & Collectibles 
Credits: NBA Top-Shot

What are the benefits for fans? 

  • Fan-based experiences unlocked with gamification aspects.
  • Ability for fans to collect attendance points (POAPs) and unlock additional features / perks included within the brands vision. 
  • Fan-Tokens → Enabling governance vote for the fans. 
  • Virtual Experiences and Live-Streams. (Could be token-gated by targeting specific holder groups) 
  • Capital Raise via tokens – Ability for fans to directly govern some parts of the bands vision and progress. 
Credits: FC Barcelona 

What does it look like with a practical use-case example? 

A Sport brand creating a Proof-Of-Attendance activation.

  • Enabling fans to receive digital collectibles each time they attend the games.
  • After x amount of collectibles, fans are able to redeem them for digital fashion jerseys which can be redeemed for the corresponding physical items.
Credits: Superbowl

How have others done it? 

  • Wagmi United – Buying Crawley FC and creating first-ever community-owned web3 FC.
  • Australian Open creating worlds-first NFT art collection linked to live-match data.
  • FC Barcelona crafting the “1 / 1 NFT Masterpiece” and auctioning it off at Sotheby’s.  
  • DapperLabs teams up with NBA to form a  marketplace of moments – NBA Top Shot.
Credits: Wagmi United

(What has RZLT been up to in the Web3 Sport Space?)

RZLT & Sports

Silently working on the new and exciting activations within the sports industry.

Tackling the problems of customer journeys and retention when engaging non-native web3 audiences.

More to come soon. 

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