Redefining the Chain-Abstraction Space
Klaster
Redefining the Chain-Abstraction Space
Klaster
RZLT led the charge in transforming an anonymous startup into a respected name in the chain abstraction space with an organic, two-phase strategy. Initially, we built brand recognition through integrated content marketing, partnerships with key players like AAVE, 1inch, and MakerDAO, and guerrilla tactics to directly engage influencers, laying the groundwork for the upcoming launch.
RZLT led the charge in transforming an anonymous startup into a respected name in the chain abstraction space with an organic, two-phase strategy. Initially, we built brand recognition through integrated content marketing, partnerships with key players like AAVE, 1inch, and MakerDAO, and guerrilla tactics to directly engage influencers, laying the groundwork for the upcoming launch.
The Reveal
The big reveal was strategically orchestrated at ETHCC 2024 in Paris, where Klaster’s Chain Abstraction protocol made its debut. The launch featured a coordinated “launch sequence” with 15 partners supporting the SDK debut, highlighted by the first demo of the chain abstraction app, AbstraktedAAVE.
A follow-up side event co-organized with Biconomy, EigenLayer, and Silence Labs further cemented Klaster’s presence, drawing over 800 signups and participation from top industry figures, including renowned VCs, angel investors, and builders like a16z and 1inch.
The Reveal
The big reveal was strategically orchestrated at ETHCC 2024 in Paris, where Klaster’s Chain Abstraction protocol made its debut. The launch featured a coordinated “launch sequence” with 15 partners supporting the SDK debut, highlighted by the first demo of the chain abstraction app, AbstraktedAAVE.
A follow-up side event co-organized with Biconomy, EigenLayer, and Silence Labs further cemented Klaster’s presence, drawing over 800 signups and participation from top industry figures, including renowned VCs, angel investors, and builders like a16z and 1inch.
Post-Launch Growth
Post-launch, the focus shifted to positioning Klaster as a leader in the chain abstraction space. The development of the "Chain Abstraction Hub"—an open-source, community-driven directory. This initiative invited contributions from the community and served as a resource hub, reinforcing Klaster’s commitment to innovation and collaboration.
Our comprehensive approach delivered impressive results: 470,000 impressions, a 10.9% engagement rate, 15,000 new followers on X, 39 partner integrations, and 4,284 SDK downloads. This milestone not only showcased the successful execution of our strategy but also set the stage for Klaster’s continued influence and growth in the chain abstraction space.
Post-Launch Growth
Post-launch, the focus shifted to positioning Klaster as a leader in the chain abstraction space. The development of the "Chain Abstraction Hub"—an open-source, community-driven directory. This initiative invited contributions from the community and served as a resource hub, reinforcing Klaster’s commitment to innovation and collaboration.
Our comprehensive approach delivered impressive results: 470,000 impressions, a 10.9% engagement rate, 15,000 new followers on X, 39 partner integrations, and 4,284 SDK downloads. This milestone not only showcased the successful execution of our strategy but also set the stage for Klaster’s continued influence and growth in the chain abstraction space.
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