First Insurance in the Metaverse
LAQO
First Insurance in the Metaverse
LAQO
LAQO, the first 100 percent digital insurance brand in Croatia, has stepped into the metaverse with a playful twist on traditional insurance. In collaboration with Bruketa&Žinić&Grey, RZLT provided support on the blockchain & creative side establishing the world’s first LAQO Insurance Museum—a unique virtual experience on Decentraland that turns outdated insurance practices into a whimsical, interactive exhibit.
LAQO, the first 100 percent digital insurance brand in Croatia, has stepped into the metaverse with a playful twist on traditional insurance. In collaboration with Bruketa&Žinić&Grey, RZLT provided support on the blockchain & creative side establishing the world’s first LAQO Insurance Museum—a unique virtual experience on Decentraland that turns outdated insurance practices into a whimsical, interactive exhibit.
Step into the Museum
The museum offers visitors an immersive journey into the history and evolution of insurance practices. Users can experience the tedious bureaucracy of filling out endless forms or waiting endlessly for an insurance officer to return from lunch, all while being guided towards a modern, digital alternative. For those opting for digital insurance, the museum provides a direct link to the LAQO website along with an eco-friendly alert, highlighting the CO2 emissions saved by their choice.
Located on the decentralized Decentraland platform—a virtual world where users exchange, trade, and promote digital assets—the LAQO Insurance Museum not only celebrates the legacy of traditional insurance but also underscores the brand’s commitment to tech innovation.
Step into the Museum
The museum offers visitors an immersive journey into the history and evolution of insurance practices. Users can experience the tedious bureaucracy of filling out endless forms or waiting endlessly for an insurance officer to return from lunch, all while being guided towards a modern, digital alternative. For those opting for digital insurance, the museum provides a direct link to the LAQO website along with an eco-friendly alert, highlighting the CO2 emissions saved by their choice.
Located on the decentralized Decentraland platform—a virtual world where users exchange, trade, and promote digital assets—the LAQO Insurance Museum not only celebrates the legacy of traditional insurance but also underscores the brand’s commitment to tech innovation.
Results
As the first Decentraland activation in the CEE region, this project has set a new benchmark for digital innovation in the insurance sector. It has already achieved remarkable success, garnering over 1 million local impressions and earning two idejaX awards for “Best on Market” and “Best of Digital Ad Making.”
Through this pioneering initiative, Croatia Osiguranje Company, via its LAQO brand, continues to lead the insurance market by merging digital innovation with immersive, engaging experiences.
Results
As the first Decentraland activation in the CEE region, this project has set a new benchmark for digital innovation in the insurance sector. It has already achieved remarkable success, garnering over 1 million local impressions and earning two idejaX awards for “Best on Market” and “Best of Digital Ad Making.”
Through this pioneering initiative, Croatia Osiguranje Company, via its LAQO brand, continues to lead the insurance market by merging digital innovation with immersive, engaging experiences.
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