Scavenger Hunt of Mastercard

Creating a renowned scavanger Hunt Campaign through Money Motion 2023

Client

Mastercard

Duration

3 Months

Date

Feb 3, 2025

Scavenger Hunt of Mastercard

Creating a renowned scavanger Hunt Campaign through Money Motion 2023

Client

Mastercard

Duration

3 Months

Date

Feb 3, 2025

Money Motion 2023 Scavanger Hunt

Mastercard

Money Motion 2023 Scavanger Hunt

Mastercard

RZLT collaborated with Mastercard and NEAR to forge an unforgettable experience at the Money Motion 2023 conference in Zagreb. Attendees were immersed in an innovative NFT activation and prize game competition that redefined interactive, tech-forward events. In this initiative, participants collected five unique NFTs—known as PODs (proof-of-doing).

RZLT collaborated with Mastercard and NEAR to forge an unforgettable experience at the Money Motion 2023 conference in Zagreb. Attendees were immersed in an innovative NFT activation and prize game competition that redefined interactive, tech-forward events. In this initiative, participants collected five unique NFTs—known as PODs (proof-of-doing).

The Activation

These limited-edition NFTs were designed to enhance the conference experience and were easily claimed via QR codes placed at key touchpoints throughout the venue, including the entrances on both days, during the Embedded Finance panel, at the NEAR Balkans booth, and during Christian Rau’s presentation on digital assets.

By claiming these exclusive PODs, attendees were entered into a prize draw featuring an array of exciting rewards. Winners enjoyed exclusive merchandise, a one-on-one session with Christian Rau (Senior Vice President Crypto and Fintech Enablement at Mastercard Europe), VIP conference party tickets, an invitation to a specialized web3 NEAR educational workshop, and the grand prize—a Mastercard Priceless experience at Chiavalon, Istria.

The Activation

These limited-edition NFTs were designed to enhance the conference experience and were easily claimed via QR codes placed at key touchpoints throughout the venue, including the entrances on both days, during the Embedded Finance panel, at the NEAR Balkans booth, and during Christian Rau’s presentation on digital assets.

By claiming these exclusive PODs, attendees were entered into a prize draw featuring an array of exciting rewards. Winners enjoyed exclusive merchandise, a one-on-one session with Christian Rau (Senior Vice President Crypto and Fintech Enablement at Mastercard Europe), VIP conference party tickets, an invitation to a specialized web3 NEAR educational workshop, and the grand prize—a Mastercard Priceless experience at Chiavalon, Istria.

Challenge & Results

The challenge was to educate Money Motion attendees about the latest innovative and disruptive technologies while delivering a memorable, interactive experience as they searched for and collected rewards across the venue. The results were outstanding: over 1,200 PODs were allocated, and more than 700 new unique NEAR-based wallets were created on-site.

This groundbreaking activation showcased how strategic collaboration between RZLT, Mastercard, and NEAR can transform a conference into an engaging, tech-savvy environment where innovation and excitement go hand in hand.

Challenge & Results

The challenge was to educate Money Motion attendees about the latest innovative and disruptive technologies while delivering a memorable, interactive experience as they searched for and collected rewards across the venue. The results were outstanding: over 1,200 PODs were allocated, and more than 700 new unique NEAR-based wallets were created on-site.

This groundbreaking activation showcased how strategic collaboration between RZLT, Mastercard, and NEAR can transform a conference into an engaging, tech-savvy environment where innovation and excitement go hand in hand.

Let’s rewrite the playbook.

Contact us

Let’s rewrite the playbook.

Contact us

Let’s rewrite the playbook.

Contact us