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Web3 in Fashion: Innovative Brand Collaborations

30 January 2023BlogUse Cases

How can the Fashion industry integrate web3? 

  • In-Game Digital Wearables.
  • On-Chain Digital Wearables for NFTs.
  • Augmented Reality Wearables.
  • Digital -> Physical Activations.
  • Virtual Stores for Physical and Digital goods / products.
  • Virtual runway shows.
Credits: RTFKT

What are the benefits for customers? 

  • Expanded concept of Self-Expression.
  • Enabling customers to form their own virtual identities.
  • Creating new forms of experiences which increase the CVL / Retention rate.
  • Ability to add onto the physical by having the corresponding digital.
  • More opportunity / ability for User-Generated-Content.
Credits: Fabricant

What does it look like? 

Overview of the practical use-case example. 

A Renowned fashion label expanding their existing product line and venturing into the realms of digital fashion.

Creating compelling products targeted towards the new-era audiences as well as their existing ones.

Defining strategic partnerships with existing communities and projects which reside on the web3 side.

Strategising in a way where the digital fashion line can later replace or account for more than 50% of the label revenue in the long run.  

Credits: Fabricant 

How have others done it? 

  • D&G x INBETWEENERS – NFT Collaboration.
  • RTFKT / NIKE – Road to the future of virtual sneakers and collectibles.
  • FarFetch – Accelerating the digital fashion adoption with Outlier Ventures Base Camp.
  • H&M – Metaverse Innovation Fashion Story. (Physical and Digital Activation) 
Credits: H&M

RZLT & Fashion

(What has RZLT been up to in the digital fashion space?)

Building upon the concept of physical x digital garments while utilizing physical as a canvas for Augmented Reality Experiences. 

Creating compelling product fit for NFC / RFID hardware which interconnects physical and digital and disables the hassle when it comes to resale transactions.

Credits: RZLT
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