Web3 in Fashion: Innovative Brand Collaborations
![web3 in the fashion industry](https://rzlt.io/wp-content/uploads/2023/03/web3-in-the-fashion-industry.png)
How can the Fashion industry integrate web3?
- In-Game Digital Wearables.
- On-Chain Digital Wearables for NFTs.
- Augmented Reality Wearables.
- Digital -> Physical Activations.
- Virtual Stores for Physical and Digital goods / products.
- Virtual runway shows.
![](https://rzlt.io/wp-content/uploads/2023/03/u8ICNUmnoXzvOYGb4wDwgrNqdmP08H2kSmGnYUV97hkqYfADb3RlSc3VlnDzYgdt8TlM64MIUioGKFFaZWcxgCz2aUsnJnmfY2Bc5vn2CUj1PlYfuRAR97fzPXonFz1e7MOqwZgFJrEfanJMEGLN7O1t3EswjsP98P5vjqONyjD-PyAVCJs5shIHmf-5Cg.png)
What are the benefits for customers?
- Expanded concept of Self-Expression.
- Enabling customers to form their own virtual identities.
- Creating new forms of experiences which increase the CVL / Retention rate.
- Ability to add onto the physical by having the corresponding digital.
- More opportunity / ability for User-Generated-Content.
![](https://rzlt.io/wp-content/uploads/2023/03/cCyeTzJb6Yz7tsvkZYKTIXs2Y0O7uXtdmGNeV3PqKyDNWpyDcysS1AdJO9LKDdlQlVMK4HB-IooXPjcue68mD3mrxft-zrbuRzDZl2UxusPbbqMUcB5n14zw9xodwSJ1PPEjhhyTi4hJiBaM8OI0vX0sdVOkMmEPfbd8Nbc20-_y97eN38gCT8ioj9vKQw.png)
What does it look like?
Overview of the practical use-case example.
A Renowned fashion label expanding their existing product line and venturing into the realms of digital fashion.
Creating compelling products targeted towards the new-era audiences as well as their existing ones.
Defining strategic partnerships with existing communities and projects which reside on the web3 side.
Strategising in a way where the digital fashion line can later replace or account for more than 50% of the label revenue in the long run.
![](https://rzlt.io/wp-content/uploads/2023/03/72fMvUlMVE9YDMsZ8H_dCzNbYy8h0hhricDMtCz7dI7z-BC76f3A0VLlerjdpGxucf6FWZjACSLxXap1yVgb1AWvwUD7S-EnnRzqNQH0dvFxjUzt3qV3RgjIawJ6rMtXlA7h17yiqB-gf8TykAioyU-f_g9E4KwZfj_uCKf54Gn2cCWUgoduqZ8cokfvgA.png)
Credits: Fabricant
How have others done it?
- D&G x INBETWEENERS – NFT Collaboration.
- RTFKT / NIKE – Road to the future of virtual sneakers and collectibles.
- FarFetch – Accelerating the digital fashion adoption with Outlier Ventures Base Camp.
- H&M – Metaverse Innovation Fashion Story. (Physical and Digital Activation)
![](https://rzlt.io/wp-content/uploads/2023/03/6b9rdBOnVmsm7gzhn5rL-UmMy7RHsWN6e18C84mpbe1rz7B9dHEG1_Ip_LiCaN_lSRrYfNFAKh_W-99_qt2Y2cW7o7pIkmcaP52oZvuNfSAcOlHwUalRMfzrD5j_KLLAeRjcsC9ZU1n74gF_3ESlBmCvebKPl9bF3x0CeGnpKJdk1RRBuRWTlh9xelCAYg.png)
RZLT & Fashion
(What has RZLT been up to in the digital fashion space?)
Building upon the concept of physical x digital garments while utilizing physical as a canvas for Augmented Reality Experiences.
Creating compelling product fit for NFC / RFID hardware which interconnects physical and digital and disables the hassle when it comes to resale transactions.
![](https://rzlt.io/wp-content/uploads/2023/03/Grt5kjb3YpSb3vzpV6cTt4rEW_5e9NHfWj3xIMsB2YGCe9pymKoE-wlR9BW9buzwWl095zKrMHxNbxINRevgaVRe33i8R5VmmOM6_7OcAVCqfWaM7sPoc6IoH7ovY14EQKo4ZNX-h4S6hmQc0DhOduBhgauII2m5c0qe9dsfQ7yewqJL38nxH6NuJ8pyGg.png)
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